Making Health Communications Programs
Consider these related questions:
1. What information should Alice ask her staff to collect about the Asian American population in the county?
2. How should Alice and her team decide what communication campaign is best to use?
3. How should the materials be developed and tested?
References Adefuin, J., & Edo, T. (2003). Multicultural health evaluation: An annotated bibliography. Woodland Hills, CA: The
California Endowment. California Endowment, The. (2003). Voices from the field: Health and evaluation leaders on multicultural evaluation.
Woodland Hills, CA: Author. Carteret, M. (2012). 8 tips for communicating with limited English proficiency patients. Retrieved from
http://www.dimensionsofculture.com/2010/10/8-tips-for-communicating-with-limited-english-proficiency -patients/ Centers for Disease Control and Prevention. (1999, September 17). Framework for public health and evaluation.
Morbidity and Mortality Weekly Report, 48. Communication Initiative Network, The. (2003). Health belief model. Community Toolbox, The. (2007). PRECEDE–PROCEED. Retrieved from
http://ctb.ku.edu/tools/sub_section_main_1008.htm Discovery Education. (1995). Kathy Schrock’s guide for educators. Fry’s readability graph. Retrieved from
http://school.discovery.com/schrockguide/fry /fry.html Galanti, G. (2000, May ). Culture and medicine. An introduction to cultural differences. Caring for Patients from Different
Rural Women’s Health Project. (n.d.). What is a fotonovela? Retrieved from http://www.rwhp.org/catalog_info/whatis.html U.S. Department of Health and Human Services. (2020). Healthy people 2020: Understanding and improving health.
Washington, DC: US Government Printing Office. U.S. Department of Health and Human Services. (2001). Making health communications programs work (NIH Publication
No. 04-5145). Bethesda, MD: Author.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.